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About The Project:

The Township of Red Rock has engaged the services of pl.ural, based out of Fergus Ontario, through a competitive bidding process, for the development of a Community Interpretation Plan. This plan will assess current logos, crests and other graphics used by the municipality in its interpretative, wayfinding and marketing signage, advertising initiatives and correspondence. Through this project, the consultants will make recommendations and work with the Township of Red Rock project team to develop a modern and accessible logo with graphic standards for various uses. This logo will then be used as the basis for future interpretation panels, wayfinding and marketing signage, advertising and correspondence. The Community Interpretation Plan will include the design of key interpretation components for various projects with recommendations and considerations for the development of future, more complex projects, such as colour pallets, and templates. These projects include but are not limited to: updated Marina Interpretation Centre Exhibits and Panels, or future exhibits; interactive playground interpretation panels; trailhead signage and viewpoint interpretation panels on hiking trails; historical walking tour panels; community wayfinding within the municipality; highway signage, and; advertising and publication templates. Relevant sections of the completed plan will then be implemented on a project-by-project basis as funding becomes available.

We’re excited to share with you THREE potential concepts for Red Rock’s new logo and community image. We thank you for your input thus far and invite you to vote on your favorite logo that you feel represents Red Rock the best! To take the survey, CLICK HERE!

The survey will be available until March 11, 2024. Paper copies can be found at the Library and Municipal Office.

This project is funded through the support of the Parks Canada – Lake Superior National Marine Conservation Area, and Destination Northern Ontario